Practice/Marketing & Brand

Marketing & Brand

Sizing a category you cannot look up, then defending a launch, a price, or a position with a real budget attached.

Guesstimates50 Cases50

LEVELAll Easy Medium Hard

21Size the Indian wedding catering market.Category sizingMedium20 min→
22Size the Indian packaged pet food market.Category sizingMedium20 min→
23Estimate what share of voice a challenger brand needs to gain share.Spend estimationHard25 min→
24Estimate the split between modern trade and general trade in Indian FMCG.Distribution sizingMedium20 min→
25Estimate the size of imported cosmetics sold in India.Category sizingHard25 min→
26Estimate the value of a retailer's loyalty customer database.Spend estimationHard25 min→
27Size the Indian ayurvedic consumer products market.Category sizingMedium20 min→
28Estimate the return on sponsoring a cricket team.Spend estimationHard25 min→
29Size the Indian packaged non-alcoholic beverage market.Category sizingMedium20 min→
30Estimate the cost for a new brand to enter modern trade.Distribution sizingMedium20 min→