- 01A biscuit brand lost four share points in the south. Find out why.Share lossHardasked at Britannia30 min→
- 02Launch a protein drink for tier-2 India. Build the go-to-market.Go-to-marketMediumasked at Nestle30 min→
- 03A premium tea brand is being discounted into irrelevance. Fix the positioning.PositioningHardasked at Unilever30 min→
- 04Choose the channel mix for a two crore rupee launch budget.Channel mixMedium25 min→
- 05A quick commerce app's coupon spend is up 60% and orders are flat. Act.PromotionHardasked at Zepto30 min→
- 06Reposition a 40 year old masala brand for households under 30.BrandMediumasked at MDH25 min→
- 07Launch a consumer brand with almost no media budget.Go-to-marketHard30 min→
- 08A brand is facing a social media backlash. Respond.BrandHard25 min→
- 09Should a mid-size brand sponsor a cricket team?Channel mixMedium25 min→
- 10A retailer's private label is taking share from your brand. Respond.Competitive responseHard30 min→
- 11Price a product with no direct comparison in the market.PricingHard30 min→
- 12A legacy brand's buyers are ageing and not being replaced. Fix it.BrandHard30 min→
- 13An urban FMCG brand wants to expand into rural markets. How?Go-to-marketMedium30 min→
- 14How would you measure whether a brand campaign worked?MetricsMedium25 min→
- 15Two of your own brands are cannibalising each other. Resolve it.PositioningMedium25 min→
- 16An influencer campaign delivered views but no sales. Diagnose it.Root causeMedium25 min→
- 17A successful hair oil brand wants to enter face care. Advise.New productMedium30 min→
- 18Trade promotions are not reaching consumers. Investigate.PromotionHard30 min→
- 19You must raise prices 12%. How do you communicate it?PricingMedium25 min→
- 20Your advertising is growing the category, and competitors are benefiting. Act?Competitive responseHard25 min→
- 21How would you enter a category with five entrenched brands?Market entryHard30 min→
- 22Sales fell after a packaging redesign. What happened?Root causeMedium25 min→
- 23Customer acquisition cost has doubled in a year. Diagnose it.Root causeMedium25 min→
- 24Should a full-price fashion brand run a discount sale?PromotionMedium25 min→
- 25A B2B industrial brand says its product is identical to competitors. Position it.PositioningHard30 min→
- 26A strong regional food brand wants to go national. Advise.Go-to-marketHard30 min→
- 27A loyalty programme has high enrolment and no behaviour change. Fix it.PromotionMedium25 min→
- 28A quality issue requires a product recall. Handle the communication.BrandHard30 min→
- 29Should a D2C brand sell on marketplaces or only on its own site?Channel mixMedium25 min→
- 30An air conditioner brand has nine quiet months. What should marketing do?Channel mixMedium25 min→
- 31A legacy product line is 3% of sales and 20% of complexity. Drop it?PrioritisationMedium25 min→
- 32Should a new product launch before or after Diwali?Go-to-marketMedium20 min→
- 33Research says people love the product but sales are weak. Explain.Root causeMedium25 min→
- 34Your brand ambassador is in a public controversy. What do you do?BrandMedium25 min→
- 35Price a premium variant of an existing mass product.PricingMedium25 min→
- 36Should the brand attach itself to a social cause?BrandMedium25 min→
- 37Store footfall is steady but conversion is falling. Investigate.Root causeMedium25 min→
- 38Sales are falling in a downturn. Cut the marketing budget?PrioritisationHard25 min→
- 39Distributors are threatening to stop stocking because of your online prices. Resolve it.Channel mixHard30 min→
- 40You have limited research budget before a launch. What do you test?PrioritisationMedium25 min→
- 41You acquired a competitor. Keep both brands or merge them?PositioningHard30 min→
- 42Should the brand chase premiumisation or volume growth?PositioningHard30 min→
- 43A competitor cut prices 15%. Match, or hold?Competitive responseMedium25 min→
- 44Design a referral programme for a consumer brand.PromotionMedium25 min→
- 45Should a snack brand list on quick commerce platforms?Channel mixMedium25 min→
- 46You improved the product. How do you communicate it without implying it was bad?BrandMedium20 min→
- 47How should budget split between brand building and performance marketing?Channel mixHard30 min→
- 48Half your customer base has not purchased in a year. Revive them.PromotionMedium25 min→
- 49A negative review of your product has gone viral. Respond.BrandMedium20 min→
- 50Should a national brand use regional celebrities instead of one national face?BrandMedium25 min→