- 01Launch a protein drink for tier-2 India. Build the go-to-market.Go-to-marketMediumasked at Nestle30 min→
- 02Choose the channel mix for a two crore rupee launch budget.Channel mixMedium25 min→
- 03Reposition a 40 year old masala brand for households under 30.BrandMediumasked at MDH25 min→
- 04Should a mid-size brand sponsor a cricket team?Channel mixMedium25 min→
- 05An urban FMCG brand wants to expand into rural markets. How?Go-to-marketMedium30 min→
- 06How would you measure whether a brand campaign worked?MetricsMedium25 min→
- 07Two of your own brands are cannibalising each other. Resolve it.PositioningMedium25 min→
- 08An influencer campaign delivered views but no sales. Diagnose it.Root causeMedium25 min→
- 09A successful hair oil brand wants to enter face care. Advise.New productMedium30 min→
- 10You must raise prices 12%. How do you communicate it?PricingMedium25 min→
- 11Sales fell after a packaging redesign. What happened?Root causeMedium25 min→
- 12Customer acquisition cost has doubled in a year. Diagnose it.Root causeMedium25 min→
- 13Should a full-price fashion brand run a discount sale?PromotionMedium25 min→
- 14A loyalty programme has high enrolment and no behaviour change. Fix it.PromotionMedium25 min→
- 15Should a D2C brand sell on marketplaces or only on its own site?Channel mixMedium25 min→
- 16An air conditioner brand has nine quiet months. What should marketing do?Channel mixMedium25 min→
- 17A legacy product line is 3% of sales and 20% of complexity. Drop it?PrioritisationMedium25 min→
- 18Should a new product launch before or after Diwali?Go-to-marketMedium20 min→
- 19Research says people love the product but sales are weak. Explain.Root causeMedium25 min→
- 20Your brand ambassador is in a public controversy. What do you do?BrandMedium25 min→
- 21Price a premium variant of an existing mass product.PricingMedium25 min→
- 22Should the brand attach itself to a social cause?BrandMedium25 min→
- 23Store footfall is steady but conversion is falling. Investigate.Root causeMedium25 min→
- 24You have limited research budget before a launch. What do you test?PrioritisationMedium25 min→
- 25A competitor cut prices 15%. Match, or hold?Competitive responseMedium25 min→
- 26Design a referral programme for a consumer brand.PromotionMedium25 min→
- 27Should a snack brand list on quick commerce platforms?Channel mixMedium25 min→
- 28You improved the product. How do you communicate it without implying it was bad?BrandMedium20 min→
- 29Half your customer base has not purchased in a year. Revive them.PromotionMedium25 min→
- 30A negative review of your product has gone viral. Respond.BrandMedium20 min→
- 31Should a national brand use regional celebrities instead of one national face?BrandMedium25 min→